Ken Rosenfield


Managing Partner

“Failure to prepare is preparing for failure.” – John Wooden

Ken began his career at a large national CPA firm in Denver, Colorado in 1980. After volunteering to work on the office’s lone Automobile Dealership client, a love for the industry was born. Since then, Ken has worked with over 500 dealerships across the nation including some of the largest automotive retail groups in the Country. Ken is a former owner of a four dealership group and an extended warranty company. He has also served on the Board of Directors of a number of Automotive Retail Organizations. His firm’s automotive practice is one of the largest in the nation, and is international in scope.

Since relocating to Florida and founding Rosenfield & Co, PLLC in 1996, he has grown the firm to specialize in a number of industries. Ken expanded from sole proprietorship to one of the largest CPA firms in Central Florida, growing even more in recent years to open an office in New York City. The growth has been centered on Ken’s mantra – “we don’t want to be the biggest, we want to be the best!”

Ken leads his firm in serving their clientele with a full array of services including Attestation, Tax Planning and Compliance, Operational Reviews and Profitability Analysis, Business Valuations, Litigation Support Services, Succession and Estate Planning and Merger/Acquisition Services. He is a renowned and award winning speaker in such topics as Automotive Retail Accounting, Finance and Accounting topics, Tax matters and careers in Public Accounting. He is a discussion leader for many State CPA Societies and has frequently presented to industry associations. Ken is also an author, with numerous articles published in nationwide, statewide and in industry specific publications.

Ken believes in giving back as much as possible in time, energy and financial support to the communities in which he works and lives…Much of his energy and time over the years has been given in major board positions and financial contributions to numerous charitable and educational institutions across the country. Such involvement includes board positions on symphony orchestras, zoos, hospital foundations, college boards, and national wildlife associations. His firm has endowed scholarships for the Accounting Department and for the Automotive Program at Seminole State College, an educational institution he is actively involved in.

In his spare time, Ken spends as much time as possible with his children and grandchildren, playing guitar, bicycling, fishing and scuba diving.