Ken Rosenfield


Managing Partner

“Failure to prepare is preparing for failure.” – John Wooden

Ken began his career at a large national CPA firm in Denver, Colorado in 1980. After volunteering to work on the office’s lone Automobile Dealership client, a love for the industry was born. Since then, Ken has worked with over 500 dealerships across the nation, including some of the largest automotive retail groups in the country. Ken has first-hand experience of the Automotive industry as a former owner of a four-dealership group and an extended warranty company. He has also served on the Board of Directors for several Automotive Retail Organizations. Thanks to Ken’s expertise, the Firm’s impressive Automotive Practice has grown to be one of the largest in the nation, serving clients throughout the country and internationally.

Since relocating to Florida and founding Rosenfield & Co, PLLC in 1996, he has driven the firm to specialize in a number of industries. Ken expanded from sole proprietorship to one of the largest CPA firms in Central Florida, growing even more in recent years to open offices in New York, New Jersey, Texas, and California. The growth has been centered on Ken’s mantra – “We don’t want to be the biggest, we want to be the best!”

Ken leads his firm in serving their clientele with a full array of services including Attest, Tax Planning and Compliance, Operational Reviews and Profitability Analysis, Business Valuations, Litigation Support Services, Succession and Estate Planning, and Merger/Acquisition Services. He is a renowned, award-winning speaker on topics involving Automotive Retail Accounting, Finance and Accounting, Tax matters and careers in Public Accounting. He has also served as an expert witness in all types of business and family law matters and his testimony has resulted in some of the largest awards for the firm’s clients in various counties throughout Florida, New Hampshire, and New York. Ken is a discussion leader for many State CPA Societies and has frequently presented to industry associations. Ken is also an author, with many articles published in nationwide, statewide and in industry specific publications.

Ken believes in giving back as much as possible in time, energy, and financial support to the communities in which he works and lives. Much of his energy and time over the years has been given in major board positions and financial contributions to numerous charitable and educational institutions across the country. Such involvement includes board positions on symphony orchestras, zoos, hospital foundations, college boards, and national wildlife associations. His firm has endowed scholarships for the Accounting Department and the Automotive Program at Seminole State College, and the PACE Center for Girls; two organizations that he is very passionate about and is actively involved in his Board positions.

In his spare time, Ken spends as much time as possible with his children and grandchildren, scuba diving, playing guitar, bicycling, and relaxing on his boat, the SEA P.A.