As dealerships adapt to increased expectations around pricing transparency and customer communication, the challenge goes beyond understanding compliance requirements. The real work happens at the operational level, ensuring that pricing, technology, processes, and employee practices work together consistently across the customer journey.

In this recorded webinar, Jason Kopp, General Manager of Autobahn BMW Fort Worth, and Yuriy Demidko, Chief Technology and Product Officer at Clarivoy, share a dealership and technology perspective on what transparency looks like in practice.

Building on our previous discussion of the FTC’s focus on dealership pricing and advertising, this conversation explores how dealers can turn transparency from a compliance obligation into an operational advantage. From aligning data and systems to creating consistent customer experiences, Jason and Yuriy discuss practical ways dealerships can strengthen processes, build trust, and improve performance.

Topics Covered

  • How dealerships can put pricing transparency into practice across daily operations
  • The role of data, technology, and system integration in supporting consistent customer experiences
  • Common operational challenges that can create gaps between advertising, pricing, and the showroom experience
  • How transparency can help strengthen customer trust and dealership performance
  • Practical considerations for creating more consistent processes across departments

📥 Click Here to download the webinar slides

🔽 Watch the full recording below

A sincere thank you to Jason Kopp and Yuriy Demidko for sharing their perspectives and real-world insights. Their discussion highlighted how transparency extends beyond regulatory compliance and into the systems, processes, and customer interactions that shape the dealership experience every day.

As dealers continue to navigate changing consumer expectations and an evolving regulatory environment, creating greater consistency between pricing, technology, operations, and communication can help build stronger customer relationships while supporting long-term dealership performance.

We’d love to hear from you! If you have questions, need guidance, or want to discuss how we can help your dealership succeed, don’t hesitate to connect with us.