Explore how FTC pricing transparency requirements can help dealerships build customer trust, strengthen loyalty, and improve long-term profitability.
Written By: Alysha Webb Is Transparency a Competitive Disadvantage? In March, the Federal Trade Commission (FTC) sent letters to 97 dealerships warning that advertised vehicle
As dealerships adapt to increased expectations around pricing transparency and customer communication, the challenge goes beyond understanding compliance requirements. The real work happens at the
Written By: Alysha Webb On March 13, the Federal Trade Commission (FTC) sent letters to 97 dealerships warning that advertised vehicle prices must reflect the
As the FTC increases its focus on pricing transparency and dealership advertising practices, automotive retailers are facing new questions about compliance, customer communication, and operational
Written by Greg Weber Artificial intelligence is quickly becoming one of the most discussed topics in the automotive industry and there’s a growing narrative around
Get Rosenfield’s Latest News Straight Into Your Inbox!