Rosenfield And Company Expands Emerging Technology Services Team

Firm’s Focus on Technology Continues with Addition of Greg Weber and Steven Denniston.

Accounting firm Rosenfield and Company, PLLC continues to emphasize their investment in technology by bringing in Greg Weber and Steven Denniston. Their arrival kickstarts the firm’s initiative to improve processes and develop new products that will improve the experience of their clients. As of August 1st, 2021, Greg Weber joins Rosenfield in their New York office and Steven Denniston joins from Sandy, Utah, where he will be working remotely.

“When asked how I am doing I always respond, “Living the Dream.” The opportunity to become part of the Rosenfield & Co. family, as well as helping to build out the new Technology Team is truly an opportunity of a lifetime.”

A Buffalo, NY native, Greg attended Canisius College and graduated with a bachelor’s in Computer Science. Since then, Greg has developed a broad set of skills that have allowed him to achieve success in many areas. In over 35 years, he has grown IT departments to become self-sufficient, negotiated contracts to save companies thousands of dollars, and successfully directed marathons and fundraisers, just to name a few. In a previous role, he helped build AutoEforms/Service Dynamics to improve the management of dealership service departments. The software was used by over 200 dealerships nationwide, including one in Australia and two auto groups in St Maarten, and the company was later sold to AutoPoint, a Solera Company. Greg takes his passion and experience to every project he’s involved in and has never failed at anything he puts his mind to.

“From the very first conversations with Ken and Adam, the opportunities with the new Technology Team have been limitless. I am thrilled to be a part of Rosenfield and Co. turning those opportunities into reality.”

A New York native, Steve earned his associate degrees in Computer Science and Computer Network Topology from Niagara County Community College. Steve has been working as a software engineer, specifically within the automotive industry, since 2012. He has led teams to develop products and integrations, been involved with planning and implementation of architectural changes, worked across departments to resolve software issues, and helped update and create new software using the latest technology and techniques.

“I am beyond excited for Greg and Steven to become a part of the R&Co team and begin working alongside them. They are great people who will take us to new heights that we never fathomed were possible.”

Adam is an honors graduate of the Dixon School of Accounting at the University of Central Florida and previously attended the College of William and Mary in Williamsburg, Virginia for undergraduate work. He became Firm Leader of the firm’s Emerging Technology Services Team in 2019, as he spearheaded its existence and is responsible for developing procedures for data extraction and the development of proprietary products for the analysis and presentation of data for clients.

“The addition of Greg and Steve to our team allows our firm to be at the forefront of innovation in products and services to our clients. We are extremely excited about the possibilities and potential within our firm to create improvements, new services, efficiencies, and service models for our clients, in addition to new products to offer our clients and future clients that will assist in the enhancement of their performance.”

Since 1996 Rosenfield & Company, PLLC (one of the first accounting firms to specialize in the automotive industry), has continually strengthened its skill set in several niche accounting industries. Their unique expertise and deep bench strength set them apart from other CPA firms, making them one of the leading CPA firms serving Automobile Dealerships, Manufacturers and Distributors, Publishing Companies, Broker/Dealers, Cruise Lines and other businesses and high net worth individuals. In addition, they have staff certified in Business Valuations and in assisting in Complex Litigation and Bank Workout matters. They take pride in providing precise and efficient work to clients while still offering access to the same resources provided by large international firms. Their dedication and expert abilities keep them agile and attuned to meeting your company’s business needs. As a CPA firm, their services are offered globally to clients, with offices located in Florida, New York, New Jersey, California, and Texas.

If you would like more information, please contact Tara Nesseralla at 407-985-2597 or email at

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