Bob Morrison elected to serve on Board of Trustees for The Appraisal Foundation

Orlando, FL, January 5, 2021– Accounting firm Rosenfield and Company, PLLC’s Partner and Firm Leader of Business Advisory Services, Robert B. Morrison, ASA, BV/IA, has been elected to The Appraisal Foundation’s Board of Trustees. Bob will be serving the board for an initial three-year term, beginning January 1st, 2021.

“I am honored to have been elected by my peers to the Board of Trustees of The Appraisal Foundation, the nation’s foremost authority on the valuation profession.  I am passionate about the mission of the Foundation: to enhance the public’s trust in the valuation profession. The profession has provided me with a rewarding career, and I hope to give back to it through my role as a Trustee.” – Robert B. Morrison, ASA, BV/IA, Partner and Firm Leader of Business Advisory Services, Rosenfield and Company, PLLC.

The Appraisal Foundation, headquartered in Washington, DC, is directed by the Board of Trustees. The organization was authorized by US Congress as the official source of appraisal standards and qualifications in 1989, through the Financial Institutions Reform, Recovery, and Enforcement Act (FIRREA). The Foundation also provides guidance on recognized valuation methods and techniques for all valuation professionals, helping to advance the profession and ensuring appraisals are independent, consistent, and objective.

Bob has a Bachelor’s degree in Finance from Miami University in Ohio and a Master’s degree in Business Administration with a Finance concentration from the University of Central Florida, accompanied by the Accredited Senior Appraisal credential (ASA) with an Intangible Assets Specialty (BV/IA). Bob’s experience began in the 1980’s through the private industry and was followed in the early 1990’s by what has become his niche; valuation, forensic accounting and insolvency. In 2011, Bob started the firm, Morrison Valuation and Forensic Services, which merged with Rosenfield and Company, PLLC in January of this year. Bob’s work spans across four main areas, Forensic Accounting, Business Valuations, Litigation Support, and Insolvency and is frequently appointed as a trustee, examiner, or receiver, serving as a court-appointed neutral.

Since 1996 Rosenfield & Company, PLLC (one of the first accounting firms to specialize in the automotive industry), has continually strengthened its skill set in several niche accounting industries. Their unique expertise and deep bench strength sets them apart from other CPA firms, making them one of the leading CPA firms serving Automobile Dealerships, Manufacturers and Distributors, Publishing Companies, Broker/Dealers, Cruise Lines and other businesses and high net worth individuals. In addition, they have staff certified in Business Valuations and in assisting in Complex Litigation and Bank Workout matters. They take pride in providing precise and efficient work to clients while still offering access to the same resources provided by large international firms. Their dedication and expert abilities keep them agile and attuned to meeting your company’s business needs. As a CPA firm, their services are offered globally to clients, with offices located in Florida, New York, and New Jersey.

If you would like more information, please contact Tara Nesseralla at 407-985-2597 or email at

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