Rosenfield And Company’s Partner Receives Highest Designation from American Society of Appraisers

Rosenfield and Company, PLLC’s Partner, Robert B. Morrison, ASA, BV/IA, has received the designation of Fellow (FASA), the highest honor the American Society of Appraisers (ASA) bestows. With this signal honor, the ASA Board of Governors recognizes Bob’s stature in his profession and has elected him to the College of Fellows.

The ASA College of Fellows is a group of Accredited Senior Appraisers who have been recognized by their peers for their contributions to ASA, as well as the appraisal profession. The ASA Board of Governors created the College of Fellows in 1973 and are responsible for providing final approval on elections to the College of Fellows.  

Bob has a Bachelor’s degree in Finance from Miami University in Ohio and a Master’s degree in Business Administration with a Finance concentration from the University of Central Florida, accompanied by the Accredited Senior Appraisal credential (ASA) with an Intangible Assets Specialty (BV/IA). Bob’s experience began in the 1980’s through the private industry and was followed in the early 1990’s by what has become his niche; valuation, forensic accounting and insolvency. In 2011, Bob started the firm, Morrison Valuation and Forensic Services, which merged with Rosenfield and Company, PLLC in January of 2020. Bob’s work spans across four main areas, Forensic Accounting, Business Valuations, Litigation Support, and Insolvency and is frequently appointed as a trustee, examiner, or receiver, serving as a court-appointed neutral.

Since 1996 Rosenfield & Company, PLLC (one of the first accounting firms to specialize in the automotive industry), has continually strengthened its skill set in several niche accounting industries. Their unique expertise and deep bench strength set them apart from other CPA firms, making them one of the leading CPA firms serving Automobile Dealerships, Manufacturers and Distributors, Publishing Companies, Broker/Dealers, Cruise Lines and other businesses and high net worth individuals. In addition, they have staff certified in Business Valuations and in assisting in Complex Litigation and Bank Workout matters. They take pride in providing precise and efficient work to clients while still offering access to the same resources provided by large international firms. Their dedication and expert abilities keep them agile and attuned to meeting your company’s business needs. As a CPA firm, their services are offered globally to clients, with offices located in Florida, New York, New Jersey, California, and Texas.

If you would like more information, please contact Tara Nesseralla at 407-985-2597 or email at

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