Written By: Alysha Webb Is Transparency a Competitive Disadvantage? In March, the Federal Trade Commission (FTC) sent letters to 97 dealerships warning that advertised vehicle…
As dealerships adapt to increased expectations around pricing transparency and customer communication, the challenge goes beyond understanding compliance requirements. The real work happens at the…
Written By: Alysha Webb On March 13, the Federal Trade Commission (FTC) sent letters to 97 dealerships warning that advertised vehicle prices must reflect the…
As the FTC increases its focus on pricing transparency and dealership advertising practices, automotive retailers are facing new questions about compliance, customer communication, and operational…